Using Happiness

In this Mattel commercial we see several different scenes of children playing with toys. Through out the commercial the kids are laughing and enjoying themselves while they spend time with their parents and play with toys. Mattel wants the audience to feel that buying toys from them will help parents and their children have fun together and that the toys will make the kids happy. Also, the music evokes happiness because the song is upbeat and talks about enjoying life and having fun while you're young. The message of the ad is to enjoy life and that buying toys from Mattel will help you in doing so. This ad targets parents as well as children because it suggests that in order to make your child happy, you should buy them toys and play with them. Since parents want to see their kids happy, Mattel is hoping to persuade them to buy their toys.